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Think-Pink!®
In February 2004, the ZTA Foundation was pleased to announce that THINK-PINK!® became a registered trademark
of ZTA with the United States Patent and Trademark Office. This is now the umbrella for all of our breast cancer education and awareness projects.
Since 1992 Zetas have distributed 9.25 million shower cards with instructions of the proper method for breast self-examination (BSE).
This has spread the message of early detection in campuses across the country as well as into communities both here and abroad.
In 2000, ZTA members began to distribute the BSE Calendar Reminder Stickers as an added tool for promoting regular breast self-examination.
Since then, more than 5 million BSE calendar reminder stickers have been distributed.
THINK-PINK!® ribbons were added to the breast cancer education and awareness promotions in 1997.
Since that time 3 million have been distributed. The ribbons are attached to information cards conveying the message
of early detection as the key to survival and a greater quality of life. People wear the ribbons to show awareness of
and support for those surviving breast cancer and to remember those who lost the fight against this disease.
In addition to the breast cancer awareness campaigns mentioned above, the Foundation has developed display items,
banners, education brochures and volunteer T-shirts.
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Susan G. Komen
ZTA began an association with The
Susan G. Komen Breast Cancer Foundation in 1992 when it became the first
national sponsor of the Race for the Cure®’s National Series Breast Cancer Survivor Recognition Program.
Since that year, ZTA has continually served as a national sponsor of the Survivor Recognition Program. In the early 1990s,
ZTA co-sponsored this program for three years with Kellogg. In 2002, RE/MAX replaced Kellogg as ZTA’s co-sponsor.
ZTA provides the signature pink T-shirts and caps for participants to wear during the race. As part of the Survivor Program,
ZTA also provides pink “In Memory Of” and “In Celebration Of” back signs for participants to wear during the
Race for the Cure® events so they may race in honor of a friend or loved one. The ZTA Foundation also provides an
educational item for each Race participant, such as the
ZTA Breast-Self Examination (BSE) Calendar Reminder Stickers.
On behalf of ZTA, the Foundation has donated more than $1.6 million to
The Susan G. Komen Foundation since 1992. Additionally, more than 5,000 Zetas volunteer in excess of 50,000
hours each year to support the more than 100 Komen Race for the Cure® events nationwide. Zeta Tau Alpha facilitates
its local efforts through a ZTA Race Representative at each Race. See photos from 2005 races below and see photos from 2004 races here.
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